DIGITAL SIGNAGE OR ELECTRONIC DISPLAYS DRIVEN BY A MEDIA PLAYER TO AN AUDIENCE ARE TYPICALLY USED TO ENTERTAIN, INFORM OR ADVERTISE.
THE NAVAHO MEDIACAT IS A FLEXIBLE MEDIA PRESENTATION SYSTEM THAT DISPLAYS IMAGES, VIDEO AND WEB-BASED CONTENT ON ALMOST ANY TYPE OF DISPLAY DEVICE INCLUDING PLASMA SCREENS, LCD DISPLAYS, TELEVISIONS, PROJECTORS AND TOUCH SCREENS.
With the retail sector becoming ever more competitive and the increasing threat of losing customers to e-commerce, companies are now looking for more effective forms of marketing communications that have a positive effect on sales. With recent developments in technology it is now possible to create cost effective multi-media solutions that are visually more effective and reduce staff involvement at store level. Whether it is intended to build a brand, influence customer behaviour or simply provide information, the dynamic visual experience created by Navaho’s MediaCAT solution has been proven to increase sales. Dynamic digital signage can grab a customer’s attention and influence their purchasing decision right at the point of purchase. It eliminates the high cost of creating and distributing print ad campaigns. Digital signage is instant and offers the ability to change promotions immediately for various products or particular customers.
Navaho’s MediaCAT allows retailer’s greater flexibility in their promotional marketing by way of electronic window displays to replace traditional poster displays. The biggest advantage being the cost savings involved. There is no longer a requirement to print 50 posters to highlight an offer in-store. Once the creative has been produced and adapted for the media display, the offer can go “live” immediately. This provides the retailer the opportunity to highlight a particular offer in a certain store fulfilling their tactical marketing objectives. Likewise the store looks more professional, providing a dynamic display with movement, thus grabbing customer’s attention.
Music can be a powerful emotional stimulant within the retail environment. Music can influence shoppers from the moment they step in the door. It can entertain, inspire and motivate. Music can have an influence on potential sales by increasing ‘stay time’ for both the active and passive shopper. The right music is thought to have the potential to increase sales opportunities, define retail image and attract more customers.
Navaho’s MediaCAT provides retailers with the solution of changing the mood in-store at a click of a button. The right in-store music at the right time may create a lasting impression and build retail brand-awareness with existing and potential customers.
Available in desktop, wall mount or VESA mount chassis, ruggedised swappable units for automotive applications, or fully integrated into an LCD display. The MediaCAT is capable of providing scalable solutions for all sizes of establishment whether it be a single screen in a local convenience store or a worldwide multi-screen retail network. Using latest high performance displays and eye-catching graphics, digital signage is a bold new way of making immediate contact with your customer. Now you can grab their attention and engage their interest with colour, action and impact. Best of all, Navaho’s MediaCAT provides you with a user friendly digital signage solution that offers a simple and cost effective way to transform your in-store communications. Imagine how impressive your product and services would look on a large-screen, high colour display.